About Magento Font Magento font here refers to the font used in the logo of Magento, which is an open-source content management system for e-commerce web sites. The Magento logo uses Whitney, a humanist sans-serif typeface designed by American type designer Tobias Frere- Jones. It was originally created for New York’s Whitney Museum as its institutional typeface. Download Whitney Font The Whitney font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web. Whitney Typeface in Use In addition to Magento, Whitney typeface is also used in the following logos, movie posters or album covers etc., including: Hilton Hotels & Resorts, American Nerd, Basecamp, State Farm. You Might Like These Fonts Check out the fonts used in famous logos and covers of various music albums.
Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere- Jones in 2000. Gotham's letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City.[1] Gotham has a relatively broad design with a reasonably high x-height and wide apertures. Since creation, Gotham has been highly visible due to its appearance in many notable places, including a large amount of campaign material created for Barack Obama's 2008 presidential campaign, as well as the cornerstone of the One World Trade Center, the tower built on the site of the former World Trade Center in New York. It is also the current font to be used in title cards for film trailers in the US. Developed for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display. Contents 1 Creation and style 2 On the Freedom Tower 3 In the Obama campaign 4 Notable examples 5 Variations 6 References 7 Further reading 8 External links Creation and style[edit] The Gotham typeface was initially commissioned by GQ magazine, whose editors wanted to display a sans-serif with a geometric structure that would look masculine, new, and fresh for their magazine. GQ agreed that they needed something that was going to be very fresh and very established to have a sort of credible voice to it, according to Jonathan Hoefler.[2] Frere- Jones' inspiration for the typeface came from time spent walking block-by-block through Manhattan with a camera to find source material,[3] and he based the font on the lettering seen in older buildings, especially the sign on the Eighth Avenue façade of the Port Authority Bus Terminal. I suppose there's a hidden personal agenda in the design, Frere- Jones said, to preserve those old.
Illustration by Sean Freeman Jonathan Hoefler is standing in his office on the seventh floor of the Cable Building in Noho, sipping a mug of ginger tea and telling stories about an obscure 16th-century Flemish punch cutter. His people are getting bored and wandering away to check their phones, the people he has brought here today to make sure he doesn’t say anything that will harm him in the ongoing court battle that has torn apart and reconfigured this famous type-design firm. But Hoefler doesn’t seem to care. He’s grinning through the gap in his top teeth. Hoefler picks up an antique type-specimen book and flips through page after page of the punch cutter’s alphabets, explaining why the letterforms are so lovely to him. I think it’s kind of the gentle taper of these serifs, he says, running his hand reverently across a page of type. It gives it a kind of intellectual quality. This punch cutter’s name was Hendrik van den Keere, and Hoefler points to a series of small geometric shapes that dangle like Christmas-tree ornaments from the interiors of some of van den Keere’s letters. Then he turns the page and points to a lowercase a. See? he says. It doesn’t have the usual ball terminal at the upper left. Hoefler looks up. I think that kind of controlled irregularity is what van den Keere was about. [1] Sold as a blended Scotch serif, Chronicle ages well on all media. Designed by Hoefler and Frere- Jones. ( Photo: Courtesy of Hoefler & Co.) The 18-person type foundry he runs, Hoefler & Co., is in the process of making an original font family based on a van den Keere alphabet, one of several projects the company is working on. On a tour of the office, Hoefler introduces designers in white cubicles, tweaking typefaces on Macs. One is immersed in customizing a version of Chronicle [ fig. 1 ] commissioned by the online retailer Net-a- Porter. Another designer is at.
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